Last week at their stand in Fruit Attraction, Sakata Seed Ibérica presented the new vegetable Bimi with the motto "Pleasure to meet you". They had the help of actress and model Vanesa Romero.
Bimi is a variety produced by naturally combining broccoli and Chinese kale. It has been classed as a "super-vegetable" thanks to its high content of essential nutrients. Over the 3 days of the Fruit Attraction fair, the Japanese multinational made the most of this event to promote this new vegetable.
Their main strategy was a gift that Sakata handed out to all their visitors. The gift was a Bimi sample in clear modern packaging so that everyone could have the chance to get to know it and taste it. It was also one of the stand-out products at Pasarela Innova, thanks to its elegant shape and creative packaging.
Also, on Wednesday the 15th chef Sergio Pérez did a cooking presentation at Fruit Fusion, with Bimi as the main ingredient in 3 different dishes, showcasing how versatile this new vegetable is. The most surprising thing was the combination of traditional dishes featuring the vegetable.
Lastly, on Thursday the 16th of October, there was a media presentation for Bimi at the Sakata stand, with the help of actress and model Vanesa Romero, who currently works on the famous television series La que se avecina. Vanesa Romero represents the attributes of Bimi. As a modern woman of the 21st century, she wants to take care of herself without spending too much time in the kitchen. Bimi is perfect for people who are looking to eath healthily without giving up on good taste.