The seed company has organized a series of talks with its marketers to publicize its new melon varieties
The most beneficial opinion about your crop is the opinion of those who sow it and observe its growth. The Piel de Sapo melon has been one of the best examples of this in the last few years and we need qualified opinions to help us to continue to develop this variety. Small details are the ones that make the difference and to be aware of them, we must listen to the agriculturists and marketers who are used to planting this melon variety.
In order to foster a closer relationship and to exchange information about our latest varieties of the ‘piel de sapo’ melon crop, Sakata has organized eight meetings with groups of 30/40 people depending on the growing zone.
The meetings have been conducted by Antonio Ibarra, Cucurbit Products Promoter, along with Isidoro Chaparro, Area Manager at Sakata Seed Ibérica. At the meetings they have presented the new range of ‘piel de sapo’ (Grand Rivero F1, Grand Calero F1 and Grand Cortés F1). They have also developed a programme that specifies the planting date and the crop conditions for the six varieties of this type of melon.
New resistance and features
Joaquin Navarro has noted that these events are an effective way to present the features and requirements of this crop. The most recent melon varieties can resist ‘Oidio’ and ‘Pulgón’ diseases.
Climate change and market developments are making it necessary to analyse and develop varieties so that they can adapt to new climate conditions. Navarro emphasises that these new varieties show an improvement in “external visual presentation and their useful life” while maintaining the quality of their predecessors (Don Quixote F1, Cordial F1 and Grand Riado F1).
By means of these meetings, Sakata hopes to continue learning and improving its new ‘piel de sapo’ melon varieties.